In addition to creating a simple solution that rewards both high bidders and average fans, Wilco, MASS MoCA and Higher Ground Concerts will be capturing email address of thousands of engaged fans that are likely to support future concerts. Fans can enter the lottery here. Bidders drawn from a hat will be offered the opportunity to purchase a pair of tickets at whatever price the named on their original bid. To maximize their chances of getting tickets and support MASS MoCA, bidders are urged to bid high.īut those whose bid not score one of the first 500 tickets will become part of an exclusive random lottery. The first 500 tickets will be sold to bidders who make the highest offers between 10 AM on Friday, April 13, and runs through 10 AM on Monday, April 16. “It’s an experiment, which we hope proves to be more civilized, more fair, and more fun than the standard mode of ticket sales,” said MASS MoCA Director Joseph Thompson, “and we hope it brings MASS MoCA the strong charitable support which is at the heart of this special evening.” Instead of the often frustrating method of awarding concert tickets to whomever breaks through an online or telephone queue – a practice that often favors scalpers – tickets for the concert are being sold through a unique combination of “Name your Own Price” auction and lottery.
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